Go from ordinary to exceptional.


We help entrepreneurs and executives build the organizations of the future.


It's time to rethink business.

The world is changing faster than ever. Technology is transforming entire industries. Marketing textbooks are obsolete before students graduate. Change is the only constant.

The good news? Change = Opportunity. And that's where we come in.

We help you see around corners (and down the road, and into the next town). We help you embrace change and use it to your advantage. We don't predict the future — we design it.

The job isn’t to catch up to the status quo; the job is to invent the status quo.
— Seth Godin

We make your vision a reality.

Here's (mostly) what we do:

Business strategy.

We analyze your current position, help you refine your long-term objectives, and create a detailed execution plan for your team to succeed. We work in all areas of the business: operations, marketing, sales, finance, technology, management, culture and more.

Brand development.

Your brand is a promise to customers, employees, and the community. Whether you're launching a business or repositioning an existing brand, we help create an authentic identity based on your organization's mission, values, and personality.

Planning & execution tools.

We help you implement strategic planning tools and methods to accelerate your business and get your team pulling in the same direction. Our techniques empower people at every level of the business to solve problems quickly and prioritize what's most important.


We do things differently.

We think the traditional consulting model doesn't work for most businesses. We approach it differently:

What's yours is ours.
We treat your business as if we own it, because your long-term success drives ours.

We think outside our own box.
We're not limited to our firm's internal resources, because the best person for the job doesn't always work here.

You're part of the solution.
We work closely with you from start to finish, so that you understand and believe in the work we deliver.


We learn from every experience.

We've had the privilege of partnering with organizations of every size, from startups to multi-nationals, schools and non-profits. We're so proud of the work we do for our customers, and equally humbled by what we have learned from them.

To date, our team has worked with over 150 brands and businesses around the world. Here are just a few:

Brother Canada + Celebrity Cruises + CIM Maintenance + Divvali Lighting + DLC Landscaping + EquityFeed + Étude Légale Hadjis + For Eyes by GrandVision + Gestalt Institute of Toronto + Greencopper + Groupe Astoria + Landmark Advisory Services + LEEROY + Le Château + Mennä + Multiplica + Procter & Gamble + Realmindr + Revlon Latin America + Simons + The Art of Shaving + The PNR + The Sacred Heart School of Montreal + TruShield Insurance + UGroupMedia + Young Hellenic Board of Trade of Metropolitan Montreal

Our mission is to build the world's best organizations.

We do this by teaching entrepreneurs, executives, and teams at all levels to lead with conviction, plan with confidence, execute with clarity, and adapt to change with ease.